Noble and Wild is a small agency specialising in bespoke packages for music clients.

It was founded in 2012 by Sarah Lay, an experience digital content strategist and music journalist.

About Sarah

Sarah is an established and well­ known digital content strategist, practitioner and systems leader currently working within the public sector. She has more than 15 years experience of managing online brands and digital presence for large complex organisations down to small businesses and individuals.

Her current project in local government won Best Public Sector at the UXUK Awards and she has been shortlisted individually for her work across digital, journalism and PR in the Comms2Point0 Lifetime Achievement Award.

Past projects have been recognised for their innovation and quality by BAFTA and CIPR among others. In 2014 Sarah was recognised as one of the top 100 Digital Leaders in the UK for her work with local government and as a co­founder of LocalGov Digital.

Alongside this work Sarah is also an experienced music journalist and editor. She is currently Editor of louderthanwar.com and Associate Editor of Louder Than War magazine. Louder Than War is a fast­growing, and award-­winning music and counter­culture website, overseen by John Robb.

In 2016 she co-founded record label Reckless Yes with Pete Darrington and their roster includes bivouac, Unqualified Nurse Band, LIINES and Pet Crow. They also run live shows and together present the weekly underground music show The Rumble on Radio Andra. Noble and Wild handle their PR.

It is these two areas of Sarah’s experience – digital and music – that make Noble and Wild a unique offer: ­ an agency with a passion for music and a deep understanding of digital success, working only on bespoke packages.

Get in touch to see what we can do for you or check out how we’re working with our current clients.


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