Work with us
You’ve been working away on your music and you’re ready to unleash it on the world. But no matter how many Facebook posts you do your Bandcamp sales don’t clock up. You’ve sent a hundred emails to every blog you can find but you’ve had no reply. Hours spend on festival applications but there’s no summer fun in the diary for you. Should you start an email list or order more merch? Did that promoter pay enough to cover petrol and how did that other band get such great playlisting?
We’ve worked across the music industry as an independent record label, artist manager, live promoter, journalist, PR and musicians. We know how hard it is to be an independent musician and we’re here to help. We can support you to create and distribute your best music, connect with an audience who want to buy and share your songs, get coverage online, in print and on the radio, and earn a living from what you do.
Are you ready?
Unfortunately we can’t work with everyone. We’re looking for independent artists who are ready to take their career to the next level – you’ll be ready to take control and put the effort in to the right places to get your music out, get it heard, and make you money. You might not want to be the next Ed Sheeran but you want to have a sustainable career, play great shows, have supportive fans, and work with other exciting people.
Ways to work with me
PR, plugging, playlisting and direct to fan marketing
We offer a number of off-the-peg packages with services for PR, plugging, playlist pitching and direct-to-fan marketing to help your releases reach new fans. Bands we’ve worked with have had coverage in publications including Louder (Team Rock), Drowned in Sound, Louder Than War magazine, God Is In The TV, Gigslutz, Get In Her Ears, Echoes and Dust, Bearded Magazine and airplay on stations including Radio X and Amazing Radio.
We have ready-made packages for single, EP or album releases and can offer to deliver these on your behalf, or for a budget option can provide the pieces you need to do it yourself. We’re happy to work across all PR, plugging, playlist pitching and direct-to-fan marketing activity, or as part of a wider team, and can flex our packages to suit your needs and budget.
Management and mentoring
Our management packages work on a pay-as-you-go basis so are perfect if you need some guidance or support but aren’t ready to commit long-term or sign over 20% of everything you earn for five years.
From one-off sessions to help you get focused and understand where your effort is best placed, to working together on projects you’ll benefit from Sarah Lay’s experience across the music industry and within business to really help you make the most of your music.
Be your Own Label – one-to-one packages
Work with Noble and Wild founder Sarah Lay on a one-to-one basis on your music and career:
“I’ve worked across the music industry as a journalist, PR, artist manager and independent record label owner and see the frustration independent musicians face trying to get their music out, see the worth in the efforts of social media, or try to get journalists and bloggers to notice them. I’ve seen how disheartening it can be to try and get a label to notice and support you, or to fill in endless festival applications only to hear nothing at all.
“The years of working across the industry and with independent artists helped me to know what you need in place and where you need to put your effort as a musician to cut through the noise of the industry and get to a place where people are approaching you to work with them. ”
Our Own Label package takes you through:
- Create – getting your release ready from recording to mastering, packaging, distributing and pricing.
- Connect – finding fans online and getting them wanting to buy and support your music. We’ll support you, or can deliver on your behalf, your direct to fan marketing across your social media channels to make sure you’re building a base of engaged buyers and advocates for your music.
- Cover – gaining coverage from online, print and radio and relationships to help you reach further. We’ll deliver your release campaign for you with PR, plugging, and playlist pitching.
- Collect – ensuring you’re set up with creative control and collecting what you earn from your music.
Support for independent record labels
It’s all about collaboration not competition – with experience in A&R, artist management, and campaigns at her own label Sarah Lay can offer this expertise to other independent labels in order to better support their roster of artists. Whether it’s getting online presence updated or you’re looking to reach new audiences through coverage online or airplay, or you need a critical friend for advice on distribution or artist development – we can help you to help your artists find success.
Workshops and events
Noble and Wild founder Sarah Lay runs a number of events from small group ‘ask the expert’ sessions to courses held over a number of weeks. By bringing in her contacts and sharing her knowledge of the music industry Sarah can help you find success as a musician by showing you how to best spend your time, money and efforts.